Custom Tailored Marketing

New Client: RedMoon Custom Pet Food

Wed, 09 May 2012 19:01:00 -0400

We’re happy to announce our newest client RedMoon Custom Pet Food. They are a stellar, specialty pet food company that allows consumers to customize their own pet food. Everyday supplements previously needed “pill pockets” to get cats and dogs with special diet requirements to eat them. Now RedMoon can simply bake the supplements into the food based on individual pet needs.

Custom Tailored Marketing will be managing all aspects of their online strategy including SEM, Affiliate, Email, Direct and Remnant Media, and Social campaigns. Affiliates be on the look out for RedMoon to open a new program on ShareASale next week before ShareASale Think Tank.

If you are a blogger who is a pet lover and interested in promoting RedMoon please contact us for samples.

CTM Session Photos from SOBCon

Mon, 07 May 2012 00:00:00 -0400

SOBCon panel (from left to right) led by the divine Carol JS Roth, the genuinely insightful Gary W. Goldstein (who produced Pretty Woman and Under Siege), and the amazing fireball Laura Fitton.

Angel is sporting one of his three XKCD shirts on the far right. Thanks to Derek Overby for snapping such a great photo.

Special thanks to Tim Storm for jumping in and sharing with the SOBCon family. The crowd especially liked Tim’s comment about the simple joy of seeing a full parking lot of people who want to be there (FatWallet was voted one of the 50 Best Workplaces in America by Entrepreneur). Many also asked for more info later on regarding the Amazon tax laws. Photo by Shashi Bellamkonda.

SOBCon master of ceremonies, Liz Strauss (pictured standing), threw Angel into the mix of a Q&A with Brian Solis (right), principle at Altimeter, that sparked a great raw response from Brian on why he doesn’t dumb down his content despite pressure to do so. Photo by Marla Schulman.

Performance Marketing Association Earns a Win in Illinois

Thu, 26 Apr 2012 00:00:00 -0400

According to a news brief on ReveNews, the Performance Marketing Association won a major victory in Illinois after Judge Robert Lopez Cepero of the Illinois Circuit Court issued a ruling that finds the Illinois Affiliate Nexus Tax unconstitutional and a violation of the Internet Tax Freedom Act.

The PMA estimates 9,000 affiliates lost revenue due to Illinois’ unfortunate and misguided tax. The tax even forced both Coupon Cabin and FatWallet to leave the state. Yet Illinois has not managed to see any profit from the tax. What a waste.

On behalf of everyone at Custom Tailored Marketing, congratulations to the dedicated folks at the PMA for winning a hard-fought round in the fight against the so-called Amazon Tax.

Catch Us at SOBCon Chicago!

Thu, 19 Apr 2012 15:58:00 -0400

Year after year, Liz Strauss and Terry Starbucker put on one of the highest quality think tank style events in the industry with SOBCon. Angel will be interviewing affiliate industry legend Tim Storm as part of this year’s show.

Chicago also happens to feature one of the country’s best coffee shops: Intelligentsia. The place is so good that last year Angel made converts out of Terry and a few SOBCon attendees with the coffee. So if you are in Chicago and want to talk affiliate marketing, search marketing, a larger more integrated campaign, or just want to take Angel’s Intelligentsia taste test, let us know!

Catch Us at SXSW!

Fri, 09 Mar 2012 15:31:00 -0500

If you are going to SXSW and want to talk affiliate marketing, search marketing, or a larger more integrated campaign let us know! Don’t want to talk business? Being the resident food/film snob and bookworm Angel’s always up for meeting new people in the industry. Feel free to reach out to him via Twitter while there: @djambazov

Guess Who Is New to the ShareASale Top 100?

Mon, 09 Jan 2012 09:43:00 -0500

Congrats to our newest client, The SafeCig! The SafeCig is the largest electronic cigarette company in the United States. It was also the first company to introduce electronic cigarettes to the American market close to 4 years ago. We launched the SafeCig’s revamped affiliate program in Mid-November. We are proud to say they are already #19 on the ShareASale Top 100 Power Rank! Check out the program.

Want Help Finding Value Added Affiliates? Catch Our Presentation at Affiliate Summit West 2012

Mon, 02 Jan 2012 20:03:00 -0500

Recruiting affiliates who bring real value to a program is not a simple task. You can’t simply leave your affiliate program on autopilot. It takes outreach, research, and the commitment to treating your affiliates like partners in your marketing efforts.

Join myself and Rob Glazer of Acceleration Partners as we discuss no-nonsense tactics on how to target and work with value added affiliates at Affiliate Summit West 2012 on Sunday January 8th, in Las Vegas

Can’t be there? Here is copy of the presentation from Slideshare:

Recruiting Non-Traditional Value Added Affiliates

View more presentations from Affiliate Summit

KEEN Footwear Named Best Shopping Site 2011

Fri, 30 Dec 2011 09:38:00 -0500

Congrats to our client KEEN Footwear for being named the Best Shopping Site 2011 by the Webmarketing Association! Also congratulations to the engineering and design team at Wright Strategies for putting together such a slick ecommerce site on their behalf!

Angel Djambazov Named One of the Top 25 Performance Marketing Influencers of 2011

Wed, 09 Nov 2011 18:28:00 -0500

We are proud to announce that our very own Angel Djambazov was named as one of the Top 25 Performance Marketing Influencers in 2011 according to a survey by ImpactRadius. The list includes such industry lumanaries as: Brian Clark, Shawn Collins, Missy Ward, Brett Tabke, Geno Prussakov, Peter Hamilton, and Peter Bordes. Angel was one of only 3 OPMs named on the list. Congratulations to all of those who made the list!

Also, as with any list, there was a little controversy. Check out the debate on ReveNews.com.